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This project investigates how the marketing of GLP-1 medications shapes health behaviour, public perceptions, and long-term treatment outcomes. By examining how different communication strategies influence lifestyle engagement and stigma, the research aims to develop evidence-based recommendations for pharmaceutical companies, healthcare providers, and policymakers to support healthier and more equitable obesity care.
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People may misjudge who is likely to behave antisocially, even when actual behavior does not differ much across demographic groups. This study measures actual antisocial behaviour, compares it with people's beliefs, tests whether evidence changes those beliefs, and examines whether such beliefs affect whom people choose to interact with in economic decisions.
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As ethically framed (e.g., sustainable, fair) products become more common, their meaning for consumers may change. This project examines how consumers’ beliefs that ethical products can serve as a source of distinctiveness shape product preferences, highlighting actionable levers for maintaining the appeal of such products.
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