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A Sustainable Future

Platform for a broader research agenda

A Sustainable Future (ASF) is a research PLATFORM integrating the Amsterdam School of Economics and the Amsterdam Business School faculty research on key societal themes.

The platform takes inspirations from the sustainability themes recommended by the United Nations Sustainable Development Goals (SDGs), and is endorsed by our College van Bestuur.

Why do companies enter moral markets?

Whether to realise their corporate identities, or to appease social movements, companies as diverse as oil producers and retailers help build the market, according to Panikos Georgallis and Brandon Lee.