Sustainability can be promoted by directly appealing to people’s prosocial preferences as well as by creating norms to nudge people towards sustainable choices. Using experiments, we will evaluate the relative importance of prosocial preferences and norm compliance in human decision making. Our findings can help tailor policies to promote sustainability.

The purpose of this project is threefold:

1. Understanding what type of firms in developing countries receive licensed foreign technology.
2. If they are able to use that technology to upgrade and improve their productivity, as well as hire more workers.
3. And thus contribute to employment targets.

One cause for the continued deterioration of the global environment is unsustainable production and consumption. Using multiple experiments with clearly defined requirements for sustainability labels, we explore how labels affect seller and buyer behaviour (separated and combined), in which we also aim to use information search to promote sustainability.

Industrial companies that exchange residual materials can be highly dependent on one another. Based on a longitudinal case study, this project examines how materiality shapes interorganisational interdependence and how companies in industrial symbiosis networks can manage this interdependence in such a way as to enhance their resource efficiency over time.

Companies increasingly rely on intangibles such as innovative product designs or collaborative workplaces. Intangibles are hard to quantify, because they depend largely on employees’ knowledge and ideas. The approach of this project collects new data on pay grants made to retain knowledge workers, which are available separately for researchers, marketing staff, executives, and salespeople.

People’s health affects their ability to work and as such can affect the productivity of the firm where they are employed. This project investigates theoretically and empirically whether and how this health risk is transmitted to firms’ stock returns and how it affects people’s individual investment decisions.

Brands increasingly take an active stance on sociopolitical issues. Yet, brand activism is often relatively ineffective in creating sustainable behaviour change. We study ways for brands to increase the effectiveness of activism messages by means of optimally incongruent messages intended to boost a powerful behavioural predictor: consumers’ psychological ownership for the sociopolitical issue.

A significant gender gap in the labour market has been observed in almost every country. This project studies the role of different payment schemes on the gender gap in performance and beliefs. The results will shed light on how incentives can tackle this disparity and lead to more equality.