SEEMS Seminar with Ilona de Hooge (Wageningen University & Research)
A Multi-actor approach to imperfections – Reducing suboptimal food waste at the retailer-consumer interface
- Date
- 21 September 2026
- Time
- 13:00 -14:00
- Location
- Roeterseilandcampus - building M
- Room
- M4.02
Abstract:
Agricultural production ranks amongst the largest demanders of natural resources, but one half of the world’s food production is wasted (FAO, 2019). Reducing food waste is thus one of the necessary world-wide actions for a more sustainable future (UN, 2022). One of the most wasted types of food across the whole supply chain are suboptimal (imperfect) foods. It is therefore essential to take a multi-actor approach when aiming to find solutions for reducing the waste of suboptimal products. I will delve into understanding why producers, retailers, and consumers are unwilling to accept/sell/purchase suboptimal products, and ways in which producers, retailers, and consumers can be motivated to sell/buy suboptimal foods. Together, these findings shed novel light on marketing strategies that are welcomed by retailers actors and consumers alike and provide some first perspectives on how a multi-actor approach may pave the way towards sustainable solutions.
Are you interested?
This will be a hybrid seminar. If you are interested in joining this seminar, please send an email to the secretariat of ASF at asf-feb@uva.nl.
